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Posted: January 12th, 2023

Attraction and retention of seafarers: a case study using choice-based conjoint analysis

Attraction and retention of seafarers: a case study using choice-based conjoint analysis
Attraction and retention of seafarers is an important issue in the maritime industry, as a shortage of qualified and experienced seafarers can lead to operational disruptions and increased costs. Choice-based conjoint analysis is a useful tool for understanding the factors that influence seafarers’ decisions to join or remain in the industry.
Choice-based conjoint analysis is a survey-based research method that allows researchers to understand how different attributes of a product or service influence consumers’ choices. In the context of seafarers, choice-based conjoint analysis can be used to understand how different factors, such as salary, working conditions, and job security, influence seafarers’ decisions to join or remain in the industry.
A case study using choice-based conjoint analysis was conducted to understand the factors that influence seafarers’ decisions to join or remain in the maritime industry. The study surveyed a sample of seafarers from various countries and asked them to evaluate different scenarios that varied in terms of salary, working conditions, and job security.
The results of the study revealed that salary was the most important factor influencing seafarers’ decisions to join or remain in the industry. Other factors, such as working conditions and job security, also had a significant impact, but were not as important as salary.
The findings of this study have important implications for the maritime industry. In order to attract and retain qualified and experienced seafarers, shipping companies will need to offer competitive salaries and improve working conditions and job security.
The attraction and retention of seafarers is an important issue in the maritime industry. Choice-based conjoint analysis is a useful tool for understanding the factors that influence seafarers’ decisions to join or remain in the industry. A case study using choice-based conjoint analysis found that salary was the most important factor influencing seafarers’ decisions, while working conditions and job security were also important, but not as much as salary. The findings of this study suggest that shipping companies should focus on offering competitive salaries and improving working conditions and job security in order to attract and retain qualified and experienced seafarers.

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